Archive: the Boathouse Group and Plan-it Marketing
![Miniature people: Elderly people sitting on coins stack. Retirem](https://crr.bc.edu/wp-content/uploads/2011/06/AdobeStock_312057864-1536x1027.jpeg)
In the fall of 2010, the CRR sponsored a series of qualitative interviews with consumers on a range of retirement issues. The objective was to explore consumers’ attitudes and behavior toward retirement planning, including knowledge gaps, sources of information, and unmet needs. A total of 70 individuals aged 50-65 were interviewed in three cities…