Archive: the Boathouse Group and Plan-it Marketing

Miniature people: Elderly people sitting on coins stack. Retirem

  In the fall of 2010, the CRR sponsored a series of qualitative interviews with consumers on a range of retirement issues. The objective was to explore consumers’ attitudes and behavior toward retirement planning, including knowledge gaps, sources of information, and unmet needs. A total of 70 individuals aged 50-65 were interviewed in three cities…